![e commerce umsatz steigern e commerce umsatz steigern](https://www.e-commerce-magazin.de/wp-content/uploads/Arithnea_Customer-Experience_Grafik3.jpg)
In fact, untranslated portal experiences can lead to even more-and more costly-problems.įor instance: When global customers can’t find support and account information in their preferred languages, they turn to Customer Service departments for help. This completely derails the customer experience. Imagine effortlessly transacting on your favorite e-commerce website, signing into a secure “My Account” experience, and discovering that your account information and order history are in a language you can’t read. It also generates unexpected risk, stress and costs. Neglecting to localize these experiences severely disrupts the post-conversion stages of the customer journey.
#E commerce umsatz steigern upgrade#
Educational experiences that help customers upgrade financial investments, healthcare plans and more.Informational content for distributors and resellers.Content for employee training and human resources.Private “My Account” sections for customers.These important secure-and often highly personalized-portal experiences include: This helps increase brand loyalty, conversions and employee retention. Translating them ensures that the localized customer journey matches the localized buyer’s journey, which will provide a seamless user experience for a company’s most valued international constituents. These secure login areas-also known by terms such as “online portals,” “record-keeping platforms” and others-play instrumental roles in the customer journey and customer engagement. But few localize their secure digital experiences to support customers, employees and business partners. Case studies for ABOUT YOU, Babymarkt.When companies engage new markets, they often translate their public websites and omnichannel content for international buyers.Personalisation via all digital touchpoints – a process model using as an example.Making sure your personalisation practices are legally sound.The maturity model for personalisation in e-commerce.The customer as a focus of the dialogue.
![e commerce umsatz steigern e commerce umsatz steigern](https://www.stummeyer.de/wp-content/uploads/2016/02/2018-12-27-02-09-16_Einstellungen.png)
![e commerce umsatz steigern e commerce umsatz steigern](https://de.watchpro.com/wp-content/uploads/2020/10/ecommerce.jpg)
Although the topic has already been widely discussed in the commercial world, there have – until now – been many unanswered questions, from conception and implementation to legal considerations. Authors from the fields of research, consulting and practice explain the possibilities and impacts of personalisation and give an outlook on probably future developments, while case studies from well-known online retailers provide examples of best practice.
![e commerce umsatz steigern e commerce umsatz steigern](https://www.onlinehaendler-news.de/images/2017/11/Ecommerce-Wachstum-Lnder.png)
As such, this book shows how retailers can use modern e-commerce technology to create individually customised offerings and, in doing so, increase sales and customer value. Personalisation is an important competitive advantage in commerce.